Multi Bintang Indonesia
BINTANG Crystal Chill Museum
Multi Bintang Indonesia and Fortuna brought “chill culture” and the art of taking a break to life through the BINTANG Crystal Chill Museum at M Bloc Space. With BINTANG Crystal’s mild, refreshing taste as the hero, the museum reminded visitors to pause, breathe, and find comfort amidst the daily hustle.
The press conference featured inspiring voices—Jessica Setiawan (Marketing Director, Multi BINTANG Indonesia), Tara Adhisti de Thouars (Clinical Psychologist), Norine Wibowo (Co-Founder, HALUU World), and musician Pradikta Wicaksono—each sharing their take on why slowing down matters.
To sustain buzz, we launched a Journalist Writing Competition on “the importance of taking a break.” The initiative engaged 20 media outlets across print and online, extending the conversation beyond the event.
BINTANG Crystal Sunscape
(Immersive Experience)
To launch BINTANG Crystal in Bali, Fortuna helped create Sunscape—an immersive sunset activation blending chill vibes, sensory experiences, and live performances from international and local talents.
The campaign brought together media, KOLs, and Bali communities in a two-day celebration of “Crystal Moments.” Attendance highlights included:
Day 1: 15 media reps, 36 community members, 17 KOLs
Day 2: 63 community members, 3 KOLs
KPI? Exceeded. 20 KOLs produced content across Instagram Reels & Stories with solid engagement (1.75% ER, 3.66% view rate). To amplify reach, 20 homeless media partners spread teasers—CGI videos, posters, and picnic kits—ensuring BINTANG Crystal Sunscape became the Bali buzz.
BINTANG Arak Jeruk & Madu Launch
Fortuna brought BINTANG Arak Jeruk & Madu to life with strategy and creativity. Introducing it as a fresh, modern twist on Indonesia’s traditional arak. Infused with citrus and honey, the drink was positioned to resonate with a new generation of drinkers seeking authentic yet exciting experiences, all grounded in consumer insight.
BINTANGxHALUU “Dunia Tanpa Syarat”
Fortuna amplified the 10-day installation with a full PR push managing media, engaging communities, and activating micro-KOLs to spark buzz. The opening day was headlined with a press conference, exclusive media tour, and a MaknaTalks podcast session, ensuring lasting impact and engagement.
