Aice
Aice x PSSI x FIFA Matchday 2023
Indonesia vs Argentina 2023
Fortuna brought Aice and PSSI together in a three-phase celebration of football during Indonesia vs Argentina. From 10,000 ice creams & 500 footballs for young talents, to the main match spectacle, and a heartfelt post-event handover ceremony—we turned passion for football into a nationwide movement. With legends, ministers, and fans joining in, it was more than a match—it was a moment for Indonesia’s golden generation.
Aice x Olympics 2024
Aice proudly became the Worldwide Olympic Partner and Official Ice Cream of Indonesia’s National Team for Paris 2024—making history as Indonesia’s first ice cream brand at this level. The campaign launched with an MOU with NOC Indonesia, a high-energy event featuring sports like wall climbing and shooting, and continuous media buzz following our athletes’ journey. A celebration of sports, pride, and sweet moments all in one.
Aice – 20 Million Masks for Indonesia
During COVID-19, Aice saw how vulnerable workers like street sellers, janitors, and gravediggers had little access to proper protection. Through the campaign “20 Juta Masker Medis Untuk Indonesia Maju”, Aice distributed 5 million medical masks across 20 cities in collaboration with GP Ansor and KSP. The movement involved national Key Opinion Leaders, local governments, and reached millions of Indonesians from Jabodetabek to Makassar, ensuring those at the frontlines received the protection they deserved.
