Inside Fortuna: How We Turn Big Messy Problems into Brand-Building Magic

Jeremy Randolph
Sep 6
2 min read

Updated: Sep 9

(Our Work Process from Brief to Breakthrough)

If you’ve ever wondered how a full-service creative agency in Indonesia works behind the scenes, spoiler: it’s not just coffee, brainstorms, and “let’s make it pop.” At Fortuna, we’re an integrated marketing and branding agency that thrives on solving business problems, especially the big, messy ones.

[1] The Brief (Agency Kickoff Meeting)

Every project starts with a conversation. Sometimes clients arrive with a detailed creative brief, sometimes it’s just, “We need to win the market.” Either way, we dig deep into brand goals, target audience, and market opportunities.

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[2] Insight Mining (Consumer & Market Research)

Before throwing out ideas, we do insight-driven research on audience behavior, cultural trends, competitor strategies, and Indonesian market dynamics. We believe insights outlive trends, and that’s why our campaigns resonate.

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[3] Strategy Development (Brand Positioning & Marketing Roadmap)

This is where our brand strategists craft the why and how. We use human truths, data-driven insights, and cultural relevance to map out strategies that guide every creative decision and ensure market fit.

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[4] Creative Development (Concept & Storytelling)

The bigger the problem, the bigger our playground. We transform insights into creative concepts, brand storytelling, and campaign ideas — from TVCs to PR stunts, digital activations, and social media campaigns that move the needle.

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[5] Production & Execution (Content & KOL Management)

From everyday content to full-scale video production and influencer marketing campaigns, we handle it all. Our production team and KOL management work hand-in-hand to ensure every output hits the right audience with precision.

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[6] Activation & Amplification (Brand Visibility Across Channels)

We don’t just launch and hope for the best. We carefully select PR channels, media placements, events, and digital ecosystems that will amplify your brand and deliver measurable impact.

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[7] Measurement & Optimization (Performance Tracking)

Campaigns are living, breathing projects. We measure results, optimize, and refine strategies to ensure sustained brand growth and measurable ROI.

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Want to see this process in action?

Check out our website to get more info or let’s talk — we’re ready for your mess.