On International Women’s Day, Rollover Reaction turned makeup into a statement of solidarity. Addressing the sensitive, often hidden issue of domestic violence, we launched a new foundation under the campaign “We Got You Covered.” More than just concealing, the product symbolized support—helping women feel seen, protected, and empowered. By raising this untapped conversation into public awareness, we showed that foundation can go beyond makeup, becoming a voice for resilience and change. And we made sure this important message was heard by more and more people, amplifying its impact far beyond the product itself.